The current situation, which is slowly outgrowing into madness, harms only airlines, but also multinational fast food chains. Many airlines have temporarily suspended all flights from and to mainland China, and global fast food chains have shut down thousands of their branches. Similarly, basic materials producers are to experience falls – mainly steel and oil. Yet, some governments could "welcome" the situation as a way to distract attention for their homeland problems and to focus on neutral and indefinite virus that may affect population globally.
In a worst-case scenario, macroeconomic consequences could be devastating, and especially for China, whose GDP has declined in tenths of percent (0,4-0,6%). China cancelled all social events (sports events, cultural events etc.), where the virus could spread fast due to a high concentration of people, and 2020 Tokyo Olympics could be strongly impacted by this decision.
Apart from airlines and agricultural producers, multinational chains such as Starbucks or Apple may record loss. Starbucks (NASDAQ: SBUX) has closed down more than 2,000 stores in mainland China and Apple (NASDAQ: AAPL) is likely to face outages in China’s manufacturing. Chinese e-commerce giant Alibaba (NZSE: BABA), which does more than 90% of its business in China, could experience drop of Q1 results.
According to analyses of the Alpho broker, countries such as Japan or Switzerland will have to prepare for turbulence on foreign exchange markets. Continuing or even worsening situation around "Covid-19" will affect appreciation of their national currencies, worsen trade balance and make pressure on demand for these currencies. Yet, national banks won’t be able to control level of their currency. Once coronavirus threat disappears, currencies will significantly weaken in hours or days.