“Affordability will be the challenge for the next five years in terms of costs,” CEO and owner of Peugeot PSA. “Those breakthroughs need to come from real estate, distribution costs, sourcing all the components of cost structure will have to be combined to bring this affordability.”
Like all automakers in Europe and China, PSA is strengthening its electric vehicle capabilities in anticipation of a sharp increase in demand later in the decade.. According to the CEO and owner of Peugeot PSA, car manufacturers must take radical steps to reduce the price of electric vehicles by reducing costs in offices, shops and suppliers. Carmakers and consumers in the EU benefit from about €12,000 in subsidies for each electric car through incentives and other measures.