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The AMC will start providing NFT tokens

The AMC will start providing NFT tokens

An NFT or non-fungible token is a unit of data that resides on a digital blockchain database. Each NFT unit represents a unique digital item. This item can be digital audio, video, or another file. Because the NFT unit is unique, file owners can prove that it really is theirs.

AMC and Sony Pictures will offer their customers NFT tokens and this is a strategy that will allow them to connect more with consumers and potentially increase sales. We are currently seeing an increase in the trend and popularity of such crypto-collectibles. AMC said more than 100 NFT token designs will be available in collaboration with Cub Studios. Tickets for the movie will be on sale from November 29, and customers who receive the NFT can expect an email with instructions to redeem on December 22, and must apply for the token by March 1.

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Performance of 5 AMC Entertainment Holdings Inc (Source: Investing.com)