"The reason for this fee is a new tax on digital services in that country," Google told advertisers. The company said it was updating Google Ads fees as of November 1 to reflect the new digital tax in Britain and Austria.

Large technology companies have found a way to offset the higher costs of digital taxes being introduced by European countries. For example, the American company Apple announced that it will increase fees for application developers. It has thus become the last company in this group to transfer part of the cost of the digital tax to smaller companies.

The digital services tax is a topic that has been pitted against the United States on the one hand and many countries around the world on the other. It is from the USA that there are large technology companies that are affected by taxation. The White House believes that the introduction of such taxes is unfair and discriminatory against American companies.